2016 Vegan Survey Report

A total of 956 people responded to the survey. Of these, 94 were either not vegan, or not living in New Zealand, so have not been included in results. A total of 865 responses are used in this report.

The survey consisted of a maximum of 52 questions, with some questions being excluded for participants based on previous answers. For questions where only some participants answered results reflect only those who were given the option of answering that question. Responses were collected from the 1st April 2016 through to the 30th April 2016.

Some results that were found include:

  • There is a disproportionate number of female vegans, with 81% of respondents identifying as female.
  • 58% of vegans are in the 16-30 years old age group, with a dramatic increase in the number of young vegans (under 21 years old) in the past 3 years.
  • Otago has the highest number of vegans per capita, with three to four times as many vegans per capita as other regions.
  • Most vegans quote animal rights (91%), environmental (71%) and health (64%) reasons for becoming vegan.
  • Every respondant who has been vegan for more than 5 years feels that being vegan has become easier over the past 5 – 10 years.
  • Finding vegan options when eating out, and socialising with friends and family, are the most commonly cited difficulties about being vegan.
  • 76% of respondants of voting age said they would vote for an animal rights based party in the 2017 General Election if they were given the option.

Get involved in my next initiative! Count Your Community is a simple web app to allow you to count the number of vegans and vegetarians at your workplace, school, or wherever you choose. The aim is to sample as many groups as possible to get an estimate of the number of vegans and vegetarians in NZ.

Count Your Community